Founder & CEO of Kyrie Prints, Adetunji Oluwadamilare Samuel
In today’s competitive market, branding is more than just a logo or a catchy slogan — it is the identity, credibility, and voice of a business.
For Nigerian businesses, whether startups or established companies, effective branding can determine success or stagnation, the Founder & CEO of Kyrie Prints, Adetunji Oluwadamilare Samuel has said.
Why Branding Matters
He noted that branding remains key component to build recognition and trust.
According to him, “Strong branding ensures that consumers instantly recognize a business and associate it with quality. In Nigeria, where markets are diverse and crowded, branding helps companies stand out and gain loyalty.
“Communicates Value and Vision — A well-crafted brand tells a story — about the company’s mission, values, and promises. Businesses that invest in branding clearly communicate their purpose and vision to clients, partners, and investors.
“While branding promote growth and profitability, Mr Samuel said, “Branding is not just aesthetic; it directly impacts sales. Companies with consistent professional branding attract more customers, retain existing ones, and can even command premium pricing.”
Lessons from Kyrie Prints
As one of Nigeria’s leading printing and branding companies, Kyrie Prints has seen firsthand the transformative power of branding. From working with startups like Winich Farms and KPI Monitor to collaborating with top celebrities like Burna Boy and BNXN, the company has helped businesses elevate their public image and market reach.
Through professional packaging, business cards, branded merchandise, and promotional materials, Kyrie Prints demonstrates that every visual touchpoint contributes to a brand’s perception.
“Branding is the difference between being seen and being remembered. In Nigeria, the businesses that invest in strong brand identity are the ones that thrive,” the CEO added.
Speaking on the economic impact of branding, Mr Samuel noted that it would aid Small and Medium-sized Enterprises and startups build a professional image which would attract top organisation investment and expand its market share, adding that, these would also boost employment opportunities in the country.
In his word, “Beyond individual business success, branding also boosts the Nigerian economy. By helping SMEs and startups build a professional image, companies can attract investments, expand their market, and create employment opportunities. Strong brands also contribute to the perception of Nigeria as a hub for innovation and professionalism in Africa.”
Having spent years in the printing industry, he advised business owners to stay consistent and resilient to ensure their product gained the needed brand equity.
He identified consistency, investment in quality as well as a well structure brand story as key component to boost organisation brand.
Tips for Nigerian Businesses
He said, “Consistency is Key—Colors, logos, and messaging should be consistent across all platforms. Invest in Quality—Professional design, printing, and packaging reflect the business’s seriousness and branding should communicate the unique story and value of your business.”
As the nation moves in direction towards technology, he called on entrepreneurs to adapt and evolved in the trend to remain relevant in the market place and boost their businesses.
“In Nigeria’s dynamic business landscape, branding is no longer optional. It is the foundation of growth, customer loyalty, and national economic contribution. Businesses that prioritize branding position themselves for long-term success — and leave competitors behind,” Kyrie’s print boss said.
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